A domain name is the unique name that identifies your website. When you are setting up your online store, your domain name defines your online presence and it can determine whether your store will be a hit or a miss. Prominent domain names include .com, .net, .info, .edu and .org. Others would include country level domain names.You should treat the choice of a domain name with the same importance that you would treat the choice of physical location for your business.
Considering that there are thousands of online stores out there, most of the names have already been picked and you have to employ a lot of creativity to pick out the right name. This article gives tips on how to pick a domain name which will make your online store a hit.
The key to a successful domain name is short, catchy and memorable.
Pick domain names that have your products as key words to ensure that the domain name is easy to search, when a customer searches for a product, your site will appear. Create a list of your products and the categories that they sell in and look for a creative way of coming up with a short and catchy domain name. You can also use your brand name to come up with a unique and memorable domain name.
It is important to do thorough research when looking for a domain name; you should avoid domain names that sound too close to those of products that belong to your competitor. This will look like a cheap marketing strategy to potential customers; you might also find yourself on the wrong side of the law with trademark issues.
Using prominent domain names will be an advantage when you are creating your domain name, .com is the most popular one for online stores. You could also use country level domain names for products that are going to be sold in a particular country for example .us for the United States and .ca for Canada, this helps in search engine optimization.
Creativity will play a big role in ensuring that you have a unique domain name, this is especially true because most of the simple names have already been picked out so you may have to use two words or catchy phrases to come up with your domain names.
The journey towards the search for a great domain name which will steer your business into an online success is not always easy; most people find that the first few picks for their names are already taken. There are some tools that are available online that could help users generate domain names, some examples of the tools include Lean Domain Search, Name Mesh, Dot-O-Mator, Domain Hole, Bustaname among others. The tools usually give helpful tips on domain name generation like words that could be similar to the one that you are using and combination of words that you can use. The tools can also help you to keep track of the names that you have tried and give other useful suggestions. You could try these tools and any other resources that will help you inch closer to that great domain name. Finally after finding your preferred domain name register it here.